Tuesday, January 24, 2017

Going Positive Today

I think today, instead of focusing on a specific collection in my Twitter feed, I want to highlight some tracks that are positive or happy. Most stock music web sites push specific genres most of the time, like corporate, ambient, and cinematic (which is why I do that too). But sales are not going very well at the moment, so I figure I might as well have some fun with it.

Everything I'll be tweeting today is available royalty-free for your posivibe media projects, so I hope you'll check them out and find one to license for your next video. That includes my latest at AudioJungle, Driving Uplifting Rock.


Sunday, January 22, 2017

What's Coming Up: Week of January 23, 2017

I've got a lot of new content to promote this week. It varies from quiet, to drone music to upbeat rock. Plus, I have an update on my "feel good music" experiment. So let's get started.

Whaaaaaaaaat's on the menuuuuuuuu?!!!!!!!!


First, I'm featuring one of my Dronescape tracks at the web site this week. This one is simply called "Electronic Drone Soundscape," it's available to license exclusively at Pond5. Meanwhile at Luckstock, I'm featuring "Bright Positive Outlook."

New, new, and more new

I have a bunch of new tracks I'll be tweeting about all week that are new at Pond5. I mentioned them on Friday, but the videos are now uploaded and ready to check out. Most of these are quiet, meditative tracks or drones, but one is a slow dramatic piano track with string orchestra. Also, keep my ten or so most recent tracks at Pond5 in this collection, so if you miss out for awhile you can get up to speed on what I've been doing recently in one place. Speaking of new . . .

The experiment continues

Last week I posted about a new track I created based loosely on a formula developed by a Dutch neuroscientist for "feel good" music. I'm pleased to report that the track, Driving Uplifting Rock, has been approved for sale at AudioJungle (no small feat for me lately!) and has already received a positive comment. It's also my featured track on my profile at AudioJungle this week.

So, lots to see and do. I hope your week is a great one, and that you'll continue to support my work by licensing, listening, or just stopping by to read my ramblings.

Friday, January 20, 2017

Uploading New Videos

I just received approval for five new tracks at Pond5 yesterday. I put together "album cover" videos last night, and will be uploading them to YouTube this morning. The videos will also be on my Twitter feed today.

Three of these new tracks I would describe as "mood" tracks. They're designed to set a mood or to be an aid to meditation. I even titled one of them "Ambient Mindfulness Loop." Two others are new members of my "Dronescapes" collection. One is very deep and dark, while the other has more noise and glitches. The last of the new tracks is a simple piano and orchestra underscore that's actually already out there. I featured it in the background of a simple video I did of a reading from one of Theodore Roosevelt's speeches.



Watch here and on my Twitter feed next week for more on these new tracks and on my new music collection at Pond5.

Thursday, January 19, 2017

Featuring Background Music for Presentations

Today on my Twitter feed I'm highlighting some royalty-free stock music that might work for your documentary, business presentation, or explainer video. Some of these tracks have rhythm sections playing under them, while others feature a repeating arpeggiated figure. "Informative Corporate" is an example of the latter.

 
Please subscribe to my Twitter feed for more details, or check in here on my blog for updates.

Wednesday, January 18, 2017

So, I'm Running a Sort of Experiment . . .

Recently, my wife ran across an article online about a formula for the best "feel good" song and forwarded it to me. It turned out to be legitimate. Dr. Jacob Jolij, a Dutch professor of cognitive psychology and neuroscience at the University of Groningen, had received a commission from Alba, a British electronics company, to develop the formula based on a survey the company had done to determine the top all-time "feel good" songs. Professor Jolij analyzed various aspects of the top vote getters and determined the main musical elements common to all of them. He followed this up later by developing a "feel good song" scale, where people can define how good a song makes them feel on a scale of 1 to 100. Based on this, the professor developed a formula, which he lists on his blog.

Dr. Jolij's formula boils the typical "feel good" song down to the following elements:
  1. A fast tempo (between 140 and 150 beats per minute (bpm) seems best)
  2. A major key
  3. Relatively complicated chord changes (more than 3 chords, unless the key is major)
  4. Positive or nonsense lyrics
A prime example of this is Queen's "Don't Stop Me Now." It has a fast tempo, major key, and a happy, whimsical lyric ("That's why they call me Mr. Fahrenheit/I'm traveling at the speed of light").

So, in the "feel good" spirit of the moment, I decided that I would try to apply these principles of a "feel good" song to stock music. Last night I created and mixed an instrumental track I call "Driving Uplifting Rock." The track incorporates three of the four elements in Dr. Jolij's formula: it's 148 bpm, in C Major, and has more than 3 chords. It is somewhat repetitive, but attempts to hold interest through slight variations in instrumentation and building to a climax as it goes.

I've uploaded the track and am waiting on the curation review process. Depending on where (and if) it receives approval, I'm curious to see if the reaction to this track is different that my other work. Of course, this is not scientific at all. There are certain variables for which I simply can't account. For example, stock music sites are search-driven, so success is determined not only by the quality or style of music but also whether people are able to find it based on searches on common keywords, like "corporate," "ambient" or "cinematic" (and that's why this blog is titled the way it is!).

If nothing else, though, this little experiment has given me something else to think about in developing stock music I hope you'll find useful in your media project. Please stay tuned, and I'll try to keep you updated on the progress of this little "experiment."